Risk
Lower risk as it aligns with ServiceNow platform and updates, avoiding the integration challenges and instability risks of custom built solutions.
Support
Benefits from robust support directly through ServiceNow, ensuring issues are managed in sync with platform updates, unlike third-party solutions that may have misaligned support schedules.
Data Integrity
Ensures high data integrity with a native ServiceNow solution, a contrast to custom built solutions that may struggle with fragmented data and integration issues.
Upgrades
Experiences smooth upgrades with no disruption due to being a native certificated application, whereas custom developed or external solutions may face compatibility issues during platform updates.
Timing
Offers quick onboarding and faster realization of benefits, unlike custom built solutions which often face longer deployment and troubleshooting periods.
User Interface
Features an intuitive UI designed specifically for marketers, in contrast to the potentially clunky and generic interfaces of custom built solutions.
Future Proofing
Closely aligned with ServiceNow’s development, ensuring relevance as the platform evolves, unlike external solutions which may lag behind or deviate from core updates.
Configurability
Provides deep configurability within the ServiceNow ecosystem, unlike external solutions that may offer limited customization options or require complex modifications.
Cost
Predictable costs and lower total cost of ownership due to efficiencies from ServiceNow Store applications, compared to the often higher costs associated with developing and maintaining bespoke or externally bought integrated solutions.