From Fragmented to Fully Connected: CRM for the Modern Enterprise

Why CRM Needs to Evolve—And What Comes Next

For years, CRM platforms have promised a 360-degree view of the customer. But the reality? Most are still pieced together through disconnected tools and clunky integrations, leaving go-to-market teams flying blind.

This creates major challenges across GTM teams:

• Marketing lacks visibility into sales follow-ups and customer engagement.
• Sales struggles with incomplete data, missing context from marketing and service interactions. 
• Customer Service is reactive, unable to proactively support customers without insights from marketing and sales.
• Leadership lacks a single source of truth, making it difficult to measure customer health or revenue impact. 

It’s no wonder enterprise marketers, sellers, and service leaders are looking for something more: a platform that’s not only connected but smart, scalable, and actually built for the way modern teams work.

A New Era of CRM—Together on ServiceNow

There’s growing buzz around ServiceNow’s move into CRM—and for good reason. With its proven strength in enterprise workflows, automation, and platform flexibility, ServiceNow is uniquely positioned to disrupt legacy CRM thinking.

That’s where Tenon + ServiceNow comes in. Together, they offer a truly connected CRM—bringing marketing, sales, and customer service onto one powerful platform, with unified data at the core.

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One Platform. One Customer View.

With Tenon Marketing Automation tied to ServiceNow Sales and Customer Service, organizations can do more than just capture leads—they can connect and optimize every stage of the customer journey.

• Create – Organize and segment customer lists, design targeted outreach, and build dynamic workflows.
• Engage – Tailor communication across the full customer lifecycle using automation and real-time insights.
• Optimize Results – Identify behaviors and unlock customer trends using a shared ServiceNow data source.
  
  

This isn’t just a marketing add-on—it’s the connective tissue that unites your go-to-market teams on a single, intelligent platform.

The Future is Connected

As growth accelerates and customer expectations rise, the need for unified data and seamless engagement has never been greater. With Tenon + ServiceNow, organizations get more than a CRM—they get a revenue engine powered by shared insights, intelligent workflows, and complete visibility.

Enterprise growth demands a single-source solution.

‍“ServiceNow is not just enhancing CRM - we’re redefining it as the AI Platform for Business Transformation. The time is NOW to revolutionize the way enterprises work from every corner of the business.” — Bill McDermott, CEO, ServiceNow

Ready to transform yours with fully connected CRM? Request a Tenon demo to learn more.

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