Unify Marketing from Brainstorm to Brilliance
THE PROBLEM
As marketers, we're tasked with connecting ideas, data, and strategies into impactful campaigns — which we often envision as a seamless journey.
However, reality often introduces unexpected obstacles: website overhauls, new messaging strategies, ad-hoc requests, board meetings, product pivots. Each forcing us to pause and refocus.
![](https://cdn.prod.website-files.com/641b63b78d9a83c2604f2728/66ab881ebacbd79f369f505c_668c0f98a1e0d9ec938896ad_Screenshot%25202024-07-08%2520at%252012.09.52%2520PM.png)
THE RESULT
This chaos comes at a cost. Strategy gets sidelined, and marketing becomes reactive, addressing immediate demands while losing sight of larger goals. This shift diminishes marketing's strategic value, turning us into firefighters rather than forward-thinkers.
![](https://cdn.prod.website-files.com/641b63b78d9a83c2604f2728/66ab881ebacbd79f369f52c0_668c0fb65da1719dd8c18ad8_Screenshot%25202024-07-08%2520at%252012.09.36%2520PM.png)
THE TENON ADVANTAGE
Tenon cuts through the chaos by connecting marketing work and automation into a single, unified solution.
Built on ServiceNow, Tenon creates a single source of truth that is unified, agile, and insightful. By connecting people, processes, systems, and features, your marketing team can adapt to every unexpected turn.
- Maintain Focus: Set marketing goals with trackable milestones and use sprint standups and retros to stay on course.
- Increase Output: Foster team collaboration with simplified task intake, brand management, and an interactive activity stream.
- Visualize Priorities: Organize campaigns, projects, and tasks with customizable marketing templates and agile marketing practices.
- Streamline Solutions: Automate marketing with lead and contact lists, customizable sign-up forms, marketing emails, and landing pages.
- Demonstrate Value: Use shareable dashboards, campaign reporting, and automation insights to showcase marketing's impact.
SALES & MARKETING ALIGNMENT FOR THE WIN
Tenon is the only fully connected marketing solution built on ServiceNow that completes the lead-to-cash journey. It seamlessly ties into ServiceNow Sales and Order Management (SOM), serving as a crucial connection point between sales and marketing. This unification strengthens the nurture, renew, and expand milestones, completing the customer lifecycle between sales, order management, and customer service management.
DRIVE LASTING MARKETING IMPACT
Marketing chaos is costing you. Amplify your impact with an all-in-one solution to plan, automate, and analyze full-funnel marketing. Sign up for a Tenon Tour to learn more.
![Two team members smiling while looking over documents with other marketers in their team](https://cdn.prod.website-files.com/641a26d0026c8e17d870ae41/644c25323d60ee0ce8f8fb03_boilerplate-swuarae.webp)
With Tenon, Marketing connects from brainstorm to brilliance.
Discover Marketing Work + Automation, built on ServiceNow.
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