Building a Marketing Operating System with Tenon and Exit Five

Behind the Scenes of B2B Marketing: A Recap of Tenon's Live Session with Exit Five's Dave Gerhardt

The Tenon team recently had the privilege of joining Dave Gerhardt from Exit Five for an insightful conversation about B2B marketing. The Tenon marketing team—Ben Person (CEO & Co-Founder), Jessica Skovira (VP of Marketing), and Hannah Rankin (Growth Marketing Manager)—sat down with Dave to share practical strategies and frameworks for creating a high-performing marketing operating system.
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The session explored how to organize your marketing campaigns, align your team, and stay focused on the initiatives that truly drive impact. It also dove into how leading marketers are leveraging work management tactics to cut through the complexity, prioritize high-value work, and deliver measurable results—all while proving the value of marketing to leadership.
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Key takeaways from the discussion:

• Aligning Goals with Business Objectives: Why it’s essential to connect marketing goals to broader company priorities to achieve meaningful results.
• Building a Marketing Operating System: How to prioritize clarity, efficiency, and flexibility to keep your team agile and aligned.
• Practical Tools and Templates: Actionable frameworks for planning campaigns, managing tasks, and navigating the fast-paced demands of B2B marketing.

If you missed the live session, we invite you to watch the full session on demand. Be sure to subscribe to the Tenon newsletter for more resources and insights to help you streamline your marketing operations and drive better outcomes in the new year.

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