MCNC Connects the Front Office with Tenon and ServiceNow

Seamless CRM with Tenon + ServiceNow

MCNC’s adoption of Tenon’s Marketing Automation and ServiceNow Sales and Order Management (SOM) is transforming their front-office operations, creating a fully aligned CRM ecosystem. With seamless control over the entire customer lifecycle—from awareness to retention and expansion—MCNC is positioned for long-term success.

The Challenge

MCNC’s marketing, sales, and customer service teams faced disjointed and manual processes, relying on spreadsheets and basic tools like Constant Contact. These inefficiencies made it difficult to align marketing with the customer journey and transition to a more proactive sales approach, impacting overall operational effectiveness and client engagement.

The Solution

With Tenon Marketing Automation and ServiceNow Sales and Order Management (SOM), MCNC now operates with a fully connected CRM solution. Their teams manage campaigns more efficiently, seamlessly oversee leads, opportunities, and contracts, and enhance collaboration between marketing, sales, and customer success—ensuring strategic alignment across the organization.

The Impact

Streamlined Marketing, Sales, and Customer Service Operations

Tenon and ServiceNow’s integration keeps MCNC’s marketing and sales operations running efficiently, consolidating data and workflows for better strategic alignment.

Data-Driven Decision-Making

Real-time analytics from Tenon enable smarter, data-driven strategies, improving decision-making and marketing effectiveness.

Enhanced Customer Experiences

A unified platform empowers MCNC to deliver more personalized, timely communications, increasing customer satisfaction and loyalty.

‍
Ready to learn how your team can transform front office operations on ServiceNow? Request a demo.

‍