Power Your Marketing with ServiceNow.

Marketing automation, fully connected on The NOW Platform.

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We’re Building Alongside Trusted Partners & Innovators

UNIFY YOUR DATA

Amplify impact with shared ServiceNow data

  • Engage the right people at the right time with a shared ServiceNow data source
  • Discover Sales, Service, and Marketing trends with real-time behavior and insights
  • Unlock a 360° view of your customers across your business from one powerful platform
Tenon Marketing Automation + ServiceNow

reach YOUR AUDIENCES

Enhance customer engagement

  • Build segmented lists with Tenon marketing insights and ServiceNow data
  • Nurture leads and customers with targeted email and SMS campaigns
  • Craft automated marketing journeys to maximize engagement at every stage of the customer lifecycle
Marketing Automation

"Powered by the ServiceNow Platform, Tenon is changing the way marketers work. By bringing marketing teams together on a single, united platform, organizations can better connect people, processes and systems to drive efficiencies and improve experiences,
while saving time and money."

John Ball
John Ball
SVP + General Manager, Customer + Industry Workflows, ServiceNow

"The fact that Tenon has been designed for a marketing team and that its purpose is to support the marketing effort made it very attractive to us."

Kelly McDermott
Kelly McDermott
CMO, Caregility

Connect Marketing to ServiceNow

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Two team members smiling while having a conversation with other marketers in their team

Common FAQs

What is Tenon?

Tenon is a specialized marketing solution built natively on the ServiceNow platform. It unifies your marketing technology stack, connects scattered data, and helps teams plan, launch, and track campaigns through more structured, efficient workflows. From sales to marketing to customer service, everyone stays aligned and focused on impact.

How does Tenon work with ServiceNow?

Tenon is built on ServiceNow and uses your existing customer data and workflows. It presents that data in a way that’s built for marketers—clear, visual, and easy to navigate—so your team can focus on campaign execution without relying on technical workarounds. Your IT team benefits, too, by getting more value from the platform they’ve already invested in.

Do you need ServiceNow to use Tenon?

Yes, Tenon is built specifically for organizations using ServiceNow. It relies on your existing platform infrastructure to unify marketing, sales, and customer data, without adding another disconnected system to manage.

Who can benefit from using Tenon?

Marketing and operations teams are Tenon’s sweet spot, but the benefits extend across your organization. CMOs and marketing leaders get greater visibility and control over campaigns and resources. Demand gen and growth teams love how quickly they can launch and optimize campaigns. Sales benefits from better-quality leads and smoother handoffs. And your C-suite? They’ll appreciate when marketing starts speaking their language: measurable business results.

How does Tenon support marketing automation?

Tenon brings marketing automation directly into your ServiceNow ecosystem so you can build customer journeys, emails, landing pages, and SMS campaigns without bouncing between disconnected tools. It’s easy to trigger the right message based on customer behavior and data already living in ServiceNow. Use our drag-and-drop interface to design  customer journeys, schedule campaigns, and track performance—all from a single solution.

How is Tenon implemented within an organization?

Getting started with Tenon is refreshingly straightforward. Since we’re directly on your ServiceNow platform, we work with your team to tailor the solution around your existing workflows and integrate it with your broader tech stack. From personalized training to ongoing check-ins, we’re with you every step of the way.