Tenon for Retail Marketing

Deliver timely, personalized campaigns that drive loyalty, boost sales, and increase customer value.

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Create Loyalty With Every Campaign

Deliver timely, personalized campaigns that drive loyalty, boost sales, and increase customer value.

Sales & Service-Driven Campaigns

React to customer actions in real time.

Use Case: Thank customers post-purchase, re-engage after service issues, suggest products from recent buys.

ServiceNow Products: RSM, RSO, FSM, Tenon 

Automated Customer Journeys

Send timely, personalized messages—automatically.

Use Case: Welcome new members, re-engage dormant customers, recover abandoned carts.

ServiceNow Products: RSM, RSO, FSM, Tenon 

Subscription Up-Tiering

Increase revenue by moving customers to higher-value plans.

Use Case: Meal kit service offers free gourmet add-ons for customers upgrading to a premium plan.

ServiceNow Products: RSM, RSO, FSM, Tenon  

Email Segmentation: 10 Best Practices That Drive Results

Segmentation helps you get your email campaigns right. It involves dividing your email subscribers into smaller lists based on certain criteria.

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Article

How To Improve Your Email Marketing With CRM Data

Discover how CRM data can enhance your email marketing strategy with better segmentation, automation, and personalization.

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Article

From Insights to Upsell–Tenon's Unified Retail Strategy Maximizes Earnings.

See how Tenon integrates and automates the marketing processes in a transaction-heavy industry like retail.

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Case Study

Connect and Empower Your Marketing Team with Tenon, Built on ServiceNow.

"Why Tenon" graphic

"Powered by the ServiceNow Platform, Tenon is changing the way marketers work. By bringing marketing teams together on a single, united platform, organizations can better connect people, processes and systems to drive efficiencies and improve experiences,
while saving time and money."

John Ball
SVP + General Manager, Customer + Industry Workflows, ServiceNow

"The fact that Tenon has been designed for a marketing team and that its purpose is to support the marketing effort made it very attractive to us."

Kelly McDermott
CMO, Caregility

Maximize the Impact of Your Marketing

Plan, collaborate, and maximize your marketing impact with a solution built for enterprise marketers.

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